Responsibilities:

1. Plan and implement strategic digital marketing strategies to generate channel usage and enhance brand image and awareness
2. Drive and manage online and digital campaigns to increase online engagement
3. Work closely with external agencies and vendors to facilitate smooth implementation of digital marketing strategies via key online channels including social media and other new digital initiatives
4. Monitoring, analyze and report campaign of social media platforms

Requirements:

1. Degree Holder in Communications, Marketing, Advertising or related discipline
2. 3  years of in-house / agency experience
3. Solid experience in leading and managing digital marketing projects
4. Fundamental understanding of digital measurement and tracking, digital display and programmatic media, SEM, SEO; and knowledge of web analytics such as Google Analytics.
5. Good command of spoken and written English, Cantonese and Mandarin
6. Good communication, presentation and interpersonal skills