Major duties:

• Develop and execute strategies to elevate company's brand to a household brand 
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing teaml
• Identity and develop marketing strategy by considering country needs and objectives, including brand management, product marketing & marketing management. 
• Spearhead the strategic and tactical execution of 360 marketing campaigns including Media, PR, Social Media, CRM, Product, Promotion and Budgeting.
• Contribute to business plan formulation and be responsible for the implementation of initiatives to grow market share & profitability, enhance quality and brand image.
• Develop full-year sales plan, identify key drivers by categories & by customer by strengthening sales fundamental on portfolio optimization
• Develop strategic and tactical customer business development plan to capture opportunity gap by channels 
• Plan the human resource requirements for ensuring a stable and capable workforce to support the business, and implement staff development/succession plan for long-term business development.

Requirements:

• Degree Holder in Business Administration or related discipline
• Minimum 10+ years' relevant experience with at least 6 years in supervision level, preferably in FMCG, Luxury Retail industry
• Proven track record on brand strategy and brand management for global and creative brands
• Successfully launched global marketing campaigns at scale 
• Experience growing and managing global distributed teams
• Excellent command of both spoken and written English (Mandarin is a plus) 
• Strong planning, organization and time management skills
• Strong sense of responsibility and able to work under pressure